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~person:"Melewar, T. C."
~subject:"Marketing management"
~subject:"Risikopräferenz"
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Marketing management
Risikopräferenz
Brand image
29
Markenimage
29
Brand management
24
Markenführung
24
Consumer behaviour
17
Konsumentenverhalten
17
Corporate reputation
12
Firmenimage
12
Brand
11
Markenartikel
11
Marketingmanagement
7
Public relations
7
Öffentlichkeitsarbeit
7
Reputation
6
Personality psychology
5
Persönlichkeitspsychologie
5
Corporate culture
4
Designation of origin
4
Herkunftsbezeichnung
4
Place marketing
4
Standortmarketing
4
Unternehmenskultur
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Credibility
3
Glaubwürdigkeit
3
Higher education institution
3
Hochschule
3
Marketing
3
Perception
3
Relationship marketing
3
Taiwan
3
Tourism marketing
3
Tourismusmarketing
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7
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7
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Melewar, T. C.
Falk, Armin
20
Deckers, Thomas
12
Kosse, Fabian
11
Dohmen, Thomas
10
Becker, Anke
9
Schildberg-Hörisch, Hannah
8
Friehe, Tim
7
Heckman, James J.
7
Keller, Kevin Lane
7
Kocher, Martin
7
Martinsson, Peter
6
Myrseth, Kristian Ove R.
6
Neuber, Thomas
6
Borghans, Lex
5
Foroudi, Pantea
5
Meijers, Huub
5
O'Cass, Aron
5
Sharma, Smriti
5
Strack, Philipp
5
Sunde, Uwe
5
Verkasalo, Markku
5
Walkowitz, Gari
5
Wichardt, Philipp C.
5
Šerić, Maja
5
Bang Nguyen Viet
4
Brooks, Chris
4
Constant, Amelie
4
Dickason Koekemoer, Zandri
4
Dohmen, Thomas J.
4
Hirvonen, Saku
4
Kitchen, Philip J.
4
Krause, Annabelle
4
Laukkanen, Tommi
4
Lönnqvist, Jan-Erik
4
Rinne, Ulf
4
Statman, Meir
4
Wiedmann, Klaus-Peter
4
Wollbrant, Conny
4
Zimmermann, Klaus F.
4
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European journal of marketing : EJM
3
International studies of management and organization
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The marketing review
1
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ECONIS (ZBW)
7
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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