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~person:"Melewar, T. C."
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Search: person:"Foroudi, Pantea"
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Brand management
12
Corporate reputation
12
Firmenimage
12
Markenführung
12
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
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5
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English
31
Author
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Melewar, T. C.
Foroudi, Pantea
147
Gupta, Suraksha
25
Foroudi, Mohammad Mahdi
21
Dennis, Charles
20
Palazzo, Maria
17
Marvi, Reza
15
Nazarian, Alireza
12
Jin, Zhongqi
11
Siano, Alfonso
9
Zha, Dongmei
9
Kitchen, Philip J.
8
Melewar, T.C.
8
Atkinson, Peter
7
Bang, Nguyen
7
Hafeez, Khalid
7
Ageeva, Elena
6
Hussain, Shahzeb
6
Cuomo, Maria Teresa
5
Fakhreddin, Farbod
5
Foroudi, Mohammad M.
5
Imani, Saheb
5
Akarsu, Tugra Nazlil
4
Dinnie, Keith
4
Edirisinghe, Dilini
4
Kooli, Kaouther
4
Vollero, Agostino
4
Akbari, Morteza
3
Balakrishnan, Janarthanan
3
Czinkota, Michael R.
3
Kitchen, Philip
3
Nguyen, Bang
3
Pantano, Eleonora
3
Priporas, Constantinos Vasilios
3
Seyyedamiri, Nader
3
Afrouzi, Amir Reza
2
Alqayed, Yousef
2
Balmer, John M.T.
2
Chen, Weifeng
2
Colmekcioglu, Nazan
2
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Journal of business research : JBR
8
Building corporate identity, image and reputation in the digital era
4
Corporate reputation review
2
European journal of marketing : EJM
2
International studies of management and organization
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
European business review
1
International journal of hospitality management
1
International journal of management reviews
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
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ECONIS (ZBW)
30
Other ZBW resources
1
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1
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Saved in:
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
3
The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Foroudi, Pantea
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014536306
Saved in:
4
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
7
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
8
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
9
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
10
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
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