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~person:"Melnyk, Valentyna"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Customer loyalty
2
Customer retention
2
Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Company-owned loyalty
1
Customer satisfaction
1
Employee-owned loyalty
1
Firm performance
1
Gender
1
Gender differences
1
Geschlecht
1
Kundenzufriedenheit
1
Loyalty
1
Loyalty cards
1
Loyalty programs
1
Loyalty schemes
1
Meta-Analyse
1
Meta-analysis
1
Reward programs
1
Switching
1
Unternehmenserfolg
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Aufsatz in Zeitschrift
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research-article
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English
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Melnyk, Valentyna
Prentice, Catherine
9
Rodríguez del Bosque, Ignacio A.
6
Ramaseshan, B.
5
Aksoy, Lerzan
4
Bilgihan, Anil
4
Frank, Björn
4
Hapsari, Raditha
4
Hussein, Ananda Sabil
4
Izogo, Ernest Emeka
4
Jaiyeoba, Olumide Olasimbo
4
Keiningham, Timothy
4
Makanyeza, Charles
4
Mittal, Divya
4
Roberts-Lombard, Mornay
4
Verhoef, Peter C.
4
Agnihotri, Raj
3
Agrawal, Shiv Ratan
3
Anber Abraheem Shlash Mohammad
3
Athanasopoulou, Pinelopi
3
Confente, Ilenia
3
Dung Phuong Hoang
3
El-Adly, Mohammed Ismail
3
Enkawa, Takao
3
Fongsuwan, Wanno
3
Giovanis, Apostolos
3
Han, Heesup
3
Jaiswal, Deepak
3
Kant, Rishi
3
Loureiro, Sandra Maria Correia
3
Mattila, Anna S.
3
Moisescu, Ovidiu Ioan
3
Molinillo, Sebastian
3
Popp, Bastian
3
Pätzmann, Jens
3
Pérez, Andrea
3
Rabbanee, Fazlul K.
3
Schvaneveldt, Shane J.
3
Shamim, Amjad
3
Sivapalan, Achchuthan
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Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
3
Resisting temptation : gender differences in
customer
loyalty
in the presence of a more attractive alternative
Melnyk, Valentyna
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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