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~person:"Mendoza, Felicity"
~subject:"China"
~subject:"International marketing"
~subject:"Retail trade"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Entrepreneurship marketing : principles and practice of SME marketing
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Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
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