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~person:"Merchant, Altaf"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Social web"
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Brand image
Relationship marketing
Social web
Consumer behaviour
8
Konsumentenverhalten
8
Brand heritage
6
Brand management
6
Markenführung
6
Nostalgia
6
Markenimage
5
Advertising
4
Brand
3
Cultural heritage
3
Kulturgüter
3
Markenartikel
3
Scale development
3
Werbung
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Advertising effects
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Branding
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Brands
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India
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Indien
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Measurement
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Messung
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Bibliometric
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Merchant, Altaf
Ko, Eunju
14
Diamantopoulos, Adamantios
13
Filieri, Raffaele
12
Valette-Florence, Pierre
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Bruhn, Manfred
8
Michel, Géraldine
8
Balaji, M. S.
7
Casaló, Luis V.
7
Donthu, Naveen
7
Dwivedi, Yogesh Kumar
7
Flavián Blanco, Carlos
7
Krishen, Anjala S.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Wu, Chih-Wen
7
Arslanagic-Kalajdzic, Maja
6
Babin, Barry J.
6
Bartikowski, Boris
6
Mandler, Timo
6
Roy, Sanjit
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Bigné Alcañiz, J. Enrique
5
Cornwell, T. Bettina
5
Ekinci, Yuksel
5
Foroudi, Mohammad Mahdi
5
Hultman, Magnus
5
Ibáñez-Sánchez, Sergio
5
Kukar-Kinney, Monika
5
McLean, Graeme J.
5
Merunka, Dwight
5
Micevski, Milena
5
Mühlbacher, Hans
5
Paul, Justin
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Journal of business research : JBR
5
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Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
2
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
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