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~person:"Mero, Joel"
~subject:"Social web"
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Social web
Beziehungsmarketing
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Content Management
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Digital content marketing
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Digital goods
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Mero, Joel
Peitz, Martin
7
Belleflamme, Paul
6
Danaher, Brett
5
Smith, Michael D.
5
Telang, Rahul
5
Albuquerque, Paulo
4
Brynjolfsson, Erik
4
Chatow, Udi
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Jamal, Zainab
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Chen, Kay-Yut
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Cui, Wei
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Hervas-Drane, Andres
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Pavlidis, Polykarpos
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Peukert, Christian
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Rock, Daniel
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Stratopoulos, Theophanis C.
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Tambe, Prasanna
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Wang, Xinwei
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Yang, Xueping
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Agrawal, David R.
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Banks, John
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Burgess, Jean
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Casadesus-Masanell, Ramon
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Cobcroft, Rachel
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Fox, William F.
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Ganguly, Shantanu
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Hartley, John
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Hitt, Lorin M.
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Kerkhof, Anna
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Kim, Hee-woong
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Kretschmer, Tobias
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Moinuddin, Shekh
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Münster, Johannes
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Potts, Jason
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Ye, Hua (Jonathan)
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Adekoya, Adebayo Felix
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Albers, Sönke
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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