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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Luxury goods"
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Search: subject_exact:"Markenpolitik"
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Consumer behaviour
Firmenimage
Luxury goods
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
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12
Markenartikel
12
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9
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Leadership style
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3
Corporate branding
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Corporate social responsibility
3
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
39
Phau, Ian
35
Loureiro, Sandra Maria Correia
32
Bang, Nguyen
27
Ko, Eunju
25
Keller, Kevin Lane
24
Balmer, John M. T.
23
Han, Heesup
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
22
Guzman, Francisco
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Esch, Franz-Rudolf
17
MacInnis, Deborah J.
17
Christodoulides, George
16
Dawes, John
16
De Chernatony, Leslie
16
Foroudi, Pantea
16
Valette-Florence, Pierre
16
Fetscherin, Marc
15
Khan, Imran
15
Septianto, Felix
15
Vrontis, Demetris
15
Abratt, Russell
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Swoboda, Bernhard
14
Ahn, Jiseon
13
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Journal of business research : JBR
6
The journal of brand management : an international journal
4
International studies of management and organization
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
29
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
3
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
4
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
5
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
6
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
7
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
8
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
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