//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Meyer-Waarden, Lars"
~subject:"Markentreue"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kunden"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markentreue
Beziehungsmarketing
3
Brand
3
Brand loyalty
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Relationship marketing
3
Polarization index
2
Brand image
1
Brand management
1
Category Management
1
Category management
1
Consumer panel data
1
Customer engagement
1
Dirichlet model
1
Evolution
1
Handelsmarke
1
Kundenbindungsprogramm
1
Loyalty program
1
Loyalty program engagement behavior
1
Loyalty program loyalty
1
Markenführung
1
Markenimage
1
Panel
1
Panel study
1
Perceived value
1
Private label brands
1
Repeat-purchase
1
Store brand
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Meyer-Waarden, Lars
Dawes, John
9
Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fernandes, Teresa
3
Fetscherin, Marc
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Islam, Jamid Ul
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
3
Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Ahn, Jiseon
2
Aitken, Robert
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->