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~person:"Milman, Ady"
~person:"Pich, Christopher"
~person:"Walsh, Isabelle"
~subject:"Customer experience"
~subject:"Qualitative Methode"
~type:"article"
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Customer experience
Qualitative Methode
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11
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grounded theory
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Milman, Ady
Pich, Christopher
Walsh, Isabelle
Langley, Ann
12
Cassell, Catherine
10
Cunliffe, Ann L.
7
Greco, Salvatore
7
Smith, Anne D.
7
Słowiński, Roman
7
Buber, Renate
6
Greckhamer, Thomas
6
Hoeber, Larena
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Levina, Natalia
6
Locke, Karen
6
Sinkovics, Rudolf R.
6
Aguinis, Herman
5
Bailyn, Lotte
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Eisenhardt, Kathleen M.
5
Fernández, Walter
5
Holton, Judith A.
5
Huarng, Kun-Huang
5
Johnson, Phil
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Naderer, Gabriele
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Penz, Elfriede
5
Piekkari, Rebecca
5
Plakoyiannaki, Emmanuella
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Symon, Gillian
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4
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Bansal, Pratima
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Cho, Yonjoo
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Corley, Kevin
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Corley, Kevin G.
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Gioia, Denny
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Organizational research methods : ORM
5
International journal of market research : JMRS ; the journal of the Market Research Society
2
Qualitative market research : an international journal
2
International journal of market research
1
Journal of hospitality and tourism insights
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ECONIS (ZBW)
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
Delighted or outraged? : uncovering key drivers of exceedingly positive and negative theme park guest experiences
Torres, Edwin N.
;
Milman, Ady
;
Park, Soona
- In:
Journal of hospitality and tourism insights
1
(
2018
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011922076
Saved in:
5
Rejoinder : moving the management field forward
Walsh, Isabelle
;
Holton, Judith A.
;
Bailyn, Lotte
; …
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011373975
Saved in:
6
Pragmatic reflections on a conversation about grounded theory in management and organization studies
Locke, Karen
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 612-619
Persistent link: https://www.econbiz.de/10011373984
Saved in:
7
Reflecting on the reflective conversation
Dougherty, Deborah Jane
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 606-611
Persistent link: https://www.econbiz.de/10011373986
Saved in:
8
A commentary on "What grounded theory is ..." : engaging a phenomenon from the perspective of those living it
Corley, Kevin G.
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 600-605
Persistent link: https://www.econbiz.de/10011373988
Saved in:
9
What grounded theory is ... a critically reflective conversation among scholars
Walsh, Isabelle
;
Holton, Judith A.
;
Bailyn, Lotte
; …
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 581-599
Persistent link: https://www.econbiz.de/10011373992
Saved in:
10
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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