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~person:"Minahan, Stella"
~person:"Nuttall, Peter"
~person:"Vanhamme, Joe͏̈lle"
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Mapping the unarticulated potential of qualitative research : stepping out from the shadow of quantitative studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 153-166
Persistent link: https://www.econbiz.de/10009126986
Saved in:
2
QUALITATIVE - Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008993726
Saved in:
3
Viral marketing
Lindgreen, Adam
;
Dobele, Angela
;
Beverland, Michael
; …
- In:
Marketing : metaphors and metamorphosis
,
(pp. 102-117)
.
2008
Persistent link: https://www.econbiz.de/10003746818
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
5
An exploration of relational customers' response to service failure
Hedrick, Natalie
;
Beverland, Michael
;
Minahan, Stella
- In:
The journal of services marketing
21
(
2007
)
1
,
pp. 64
Persistent link: https://www.econbiz.de/10007609442
Saved in:
6
Why women shop : secrets revealed
Minahan, Stella
;
Beverland, Michael
-
2005
Persistent link: https://www.econbiz.de/10004876484
Saved in:
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