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~person:"Miskell, Peter"
~person:"Rubio Benito, Natalia"
~subject:"Food retailing"
~subject:"Supplier relationship management"
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Food retailing
Supplier relationship management
Handelsmarke
11
Store brand
11
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Einzelhandel
6
Markenführung
6
Retail trade
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Markenartikel
4
Brand loyalty
3
Consumer goods industry
3
Konsumgüterindustrie
3
Lieferantenmanagement
3
Markentreue
3
Brand image
2
Competition
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Lieferkette
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Markenimage
2
Market share
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Marktanteil
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Product quality
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Spain
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Spanien
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Supply chain
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Unilever PLC <London>
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Western Europe
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Wettbewerb
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Betriebliche Wertschöpfung
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Confidence
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Dienstleistungsqualität
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Großbritannien
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Miskell, Peter
Rubio Benito, Natalia
Olbrich, Rainer
8
Dekimpe, Marnik G.
6
Deleersnyder, Barbara
5
Wolf, Annett
5
Zettelmeyer, Florian
5
Braun, Daniela
4
Fornari, Daniele
4
Fornari, Edoardo
4
Grandi, Sebastiano
4
Koll, Oliver
4
Ter Braak, Anne
4
Bauer, Hans H.
3
Geyskens, Inge
3
Lauer, Alexander
3
Martinelli, Elisa
3
Möhlenbruch, Dirk
3
Schein, David D.
3
Song, Wei
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Arce-Urriza, Marta
2
Bontemps, Christophe
2
Bradlow, Eric T.
2
Buhr, Carl-Christian
2
Cebollada, Javier
2
Chimhundu, Ranga
2
De Canio, Francesca
2
Draganska, Michaela
2
Grewe, Gundula
2
Horstmann, Florian
2
Konuk, Faruk Anıl
2
Lingenfelder, Michael
2
Ma, Meilin
2
Menegatti, Mario
2
Nijs, Vincent
2
Orozco, Valérie
2
Rooderkerk, Robert P.
2
Réquillart, Vincent
2
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Trademarks, brands, and competitiveness
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
4
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
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