Store brand management and channel dependence: a model from the manufacturer's perspective
Natalia Rubio; María Jesús Yagüe
| Year of publication: |
2008
|
|---|---|
| Authors: | Rubio Benito, Natalia ; Yagüe Guillén, María Jésus |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 4, p. 272-290
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Handelsmarke | Store brand | Produktmanagement | Product management | Lieferantenmanagement | Supplier relationship management | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003653616