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~person:"Monroe, Kent B."
~subject:"Perception"
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Perception
Preis
12
Price
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Consumer behaviour
6
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Behavioral price research
3
Börsenkurs
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USA
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Gerechtigkeit
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Monroe, Kent B.
Müller, Holger
5
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Cestari, Vincenzo
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Helfrich, Magdalena
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
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ECONIS (ZBW)
3
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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2
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
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3
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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