Examining the application of behavioral price research in business-to-business markets
Year of publication: |
2015
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Authors: | Monroe, Kent B. ; Rikala, Veli-Matti ; Somervuori, Outi |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 17-25
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Subject: | Behavioral price research | Reference price | Differential price thresholds | Perceived value | Perception | Preis | Price | Preistheorie | Price theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Börsenkurs | Share price | USA | United States |
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