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~person:"Morasch, Karl"
~person:"Standing, Craig"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Morasch, Karl
Standing, Craig
Verhoef, Peter C.
Wirtz, Bernd W.
10
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5
Smith, Alan D.
5
Straker, Karla
5
Wrigley, Cara
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Konuş, Umut
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Mangiaracina, Riccardo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Service value exchange in B2B electronic marketplaces
Standing, Susan
;
Standing, Craig
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 723-732
Persistent link: https://www.econbiz.de/10011382396
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
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