Customer responses to channel migration strategies toward the E-channel
Debra Trampe; Umut Konuş; Peter C. Verhoef
| Year of publication: |
2014
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|---|---|
| Authors: | Trampe, Debra ; Konuş, Umut ; Verhoef, Peter C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 4, p. 257-270
|
| Subject: | Multichannel customer management | Reactance | Incentives | Internet | Self-service technologies | Loyalty | Forgiveness | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Selbstbedienung | Self-service |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470966