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~person:"Morasch, Karl"
~person:"Standing, Craig"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Konsumentenverhalten
E-commerce
25
Electronic Commerce
25
Internet
9
Online retailing
8
Online-Handel
8
Consumer behaviour
5
Digitalisierung
5
Digitization
5
Distribution channel
5
Theorie
5
Theory
5
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5
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4
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4
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Information technology
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Morasch, Karl
Standing, Craig
Verhoef, Peter C.
Law, Chun Hung Roberts
9
Benbasat, Izak
8
Akram, Umair
7
Fedoseeva, Svetlana
7
Schramm-Klein, Hanna
7
Ahuja, Vandana
6
Duarte, Paulo
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6
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Bauer, Hans H.
5
Benlian, Alexander
5
Broeder, Peter
5
Dash, Manoj Kumar
5
Hellström, Daniel
5
Hosanagar, Kartik
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Jebarajakirthy, Charles
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Kukar-Kinney, Monika
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Lobel Trong Thuy Tran
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Román, Sergio
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Schumann, Jan Hendrik
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Senecal, Sylvain
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Shang, Jennifer
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Silva, Susana C.
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Walsh, Gianfranco
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Baier, Daniel
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Breugelmans, Els
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Bui Thanh Khoa
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Cebollada, Javier
4
Che Nawi, Noorshella
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Chen, Jianqing
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Cheng, T. C. E.
4
Clement, Michel
4
Forsythe, Sandra
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of the economics of business
1
Source
All
ECONIS (ZBW)
5
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1
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
5
Would you like to be a prosumer? : Information revelation, personalization and price discrimination in electronic markets
Bandulet, Martin
;
Morasch, Karl
- In:
International journal of the economics of business
12
(
2005
)
2
,
pp. 251-271
Persistent link: https://www.econbiz.de/10003207338
Saved in:
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