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~person:"Moreau, C. Page"
~subject:"Consumer behaviour"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"Sustainable product"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Consumer behaviour
Product design
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Produktgestaltung
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4
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2
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1
Creativity
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Moreau, C. Page
Herrmann, Andreas
16
Dell'Era, Claudio
13
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
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Zhang, Dan
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Aulōnitēs, Geōrgios I.
5
Elgh, Fredrik
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Hsu, Yen
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Kumar, Minu
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Thisse, Jacques-François
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Trischler, Jakob
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Wrigley, Cara
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4
Agrawal, Vishal V.
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Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
2
Inviting the amateurs into the studio : understanding how consumer engagement in product design creates value
Moreau, C. Page
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 409-410
Persistent link: https://www.econbiz.de/10008991426
Saved in:
3
It's the thought (and the effort) that counts : how customizing for others differs from customizing for oneself
Moreau, C. Page
;
Bonney, Leff
;
Herd, Kelly B.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009297014
Saved in:
4
To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
Moreau, C. Page
;
Herd, Kelly B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10003945174
Saved in:
5
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
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