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~person:"Morgan, Neil A."
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Marketing management
21
Marketingmanagement
21
Marketing
8
Firm performance
7
Unternehmenserfolg
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Strategic management
4
Strategisches Management
4
Competitive advantage
3
Competitive strategy
3
Marketing capabilities
3
Marketing strategy
3
Strategic marketing
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
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Beziehungsmarketing
2
Brand management
2
Capability approach
2
Capability-Ansatz
2
Customer satisfaction
2
Dynamic capabilities
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Dynamische Kompetenzen
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Führungskräfte
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International competition
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International marketing
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Internationaler Wettbewerb
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Internationales Marketing
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Kundenzufriedenheit
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Managers
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Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
marketing capabilities
2
marketing performance
2
Anforderungsprofil
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business marketing
1
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English
21
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Morgan, Neil A.
Kotler, Philip
88
Bruhn, Manfred
84
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
47
Serrano, Roberto
43
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
30
Albers, Sönke
29
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Tomczak, Torsten
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Piercy, Nigel
27
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
O'Cass, Aron
25
Burmann, Christoph
24
Hinson, Robert
22
Kunimoto, Takashi
22
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
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American Marketing Association
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
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Journal of the Academy of Marketing Science
7
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of marketing
2
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
21
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1
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21
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
3
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
6
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
9
Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
Saved in:
10
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
1
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