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~person:"Morschett, Dirk"
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Food retailing
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Lebensmitteleinzelhandel
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Brand
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Brand management
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Consumer Ethnocentrism
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Konsumentenverhalten
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Morschett, Dirk
Olbrich, Rainer
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Olper, Alessandro
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Raimondi, Valentina
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Richards, Timothy J.
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Hamilton, Stephen F.
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Campo, Katia
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HandelsMonitor
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Marketing : ZFP ; journal of research and management
1
dfv Mediengruppe Fachbuch
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ECONIS (ZBW)
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The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
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2
Food Online - Hype oder die Zukunft des LEH?
Morschett, Dirk
;
Schmid, David
;
Foscht, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011732549
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