The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
by Marta Keane and Dirk Morschett
| Year of publication: |
2017
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|---|---|
| Authors: | Keane, Marta ; Morschett, Dirk |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 1, p. 27-43
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| Subject: | Consumer Ethnocentrism | Foreign Grocery Retailers | Localised Corporate Social Responsibility | Perceived Brand Localness | Willingness to Buy | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Markenartikel | Brand | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780838