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~person:"Moskowitz, Howard R."
~subject:"Brand image"
~subject:"Produktgestaltung"
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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The journal of consumer marketing
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ECONIS (ZBW)
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Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
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2
Product and package testing
Moskowitz, Howard R.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 519-550)
.
2000
Persistent link: https://www.econbiz.de/10001611262
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