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Mrad, Mona
Choi, Tsan-Ming
56
Ko, Eunju
38
Moore, Christopher M.
29
Henninger, Claudia E.
25
Madsen, Dag Øivind
25
Guercini, Simone
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Lea‐Greenwood, Gaynor
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Shen, Bin
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Jin, Byoungho
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Ryding, Daniella
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Swoboda, Bernhard
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Merlo, Elisabetta
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Ozuem, Wilson
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Perry, Patsy
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Fernie, John
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Goworek, Helen
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Runfola, Andrea
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Vignali, Gianpaolo
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Alevizou, Panayiota J.
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Birtwistle, Grete
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Caniato, Federico
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Caridi, Maria
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Khare, Arpita
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McColl, Julie
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McCormick, Helen
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Muthu, Subramanian Senthilkannan
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Ranfagni, Silvia
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Slåtten, Kåre
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Chow, Pui-Sze
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Fiore, Ann Marie
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Jain, Sheetal
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Lee, Seung-Hee
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Kim, Kyung Hoon
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ECONIS (ZBW)
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Consumer hate and boycott communications of socially irresponsible
fashion
brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Fashion
& luxury marketing
Solomon, Michael R.
;
Mrad, Mona
-
2022
Persistent link: https://www.econbiz.de/10013202999
Saved in:
3
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
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