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~person:"Mueller, Barbara"
~subject:"Comparison"
~subject:"Italien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Mueller, Barbara
Belitz, Heike
13
Schettkat, Ronald
13
Börsch-Supan, Axel
11
Frick, Joachim R.
11
Burkhauser, Richard V.
10
Wagner, Joachim
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Möller, Joachim
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
5
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1
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
2
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
5
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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