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~person:"Mumit, Abdul"
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Mumit, Abdul
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Communication and marketing of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
Saved in:
2
Communication and marketing of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of Business Research
67
(
2014
)
2
,
pp. 59-67
. The study uses
media
richness
theory with competitive response to develop hypotheses about the use of personal and non …
Persistent link: https://www.econbiz.de/10010729971
Saved in:
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