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~person:"Muralidharan, Sidharth"
~subject:"China"
~subject:"Green marketing"
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Green marketing
Consumer behaviour
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green advertising
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Muralidharan, Sidharth
Bartling, Björn
7
Weber, Roberto A.
7
Bang Nguyen Viet
6
Khare, Arpita
6
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
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Gautam, Aditya
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Han, Heesup
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Lin, Jialing
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Nath, Vishnu
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Su, LuJun
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Carrete-Lucero, Lorena de la Paz
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Jeong, EunHa
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Khan, Mohammed Naved
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Matthes, Jörg
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Milfeld, Tyler
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Pittman, Matthew
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Rahman, Imran
3
Shabbirhusain RV
3
Stafford, Marla Royne
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Tang, Guiyao
3
Tiamiyu, Mojisola F.
3
Ur Rahman, Saleem
3
Xue, Fei
3
Yao, Lan
3
Arroyo, Pilar
2
Bailey, Ainsworth Anthony
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Bhutto, Muhammad Yaseen
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Burchell, Kevin
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Chen, Xiaohong
2
Chugan, Pawan K.
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Colgan, David
2
Corona, Ramon
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D'Souza, Clare M.
2
Dahiya, Richa
2
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Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
3
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
4
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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