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~person:"Muralidharan, Sidharth"
~subject:"China"
~subject:"Umweltbewusstsein"
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Umweltbewusstsein
Consumer behaviour
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Muralidharan, Sidharth
Welsch, Heinz
28
Han, Heesup
19
Thøgersen, John
19
Kahn, Matthew E.
13
Paillé, Pascal
13
Kotchen, Matthew J.
12
Kühling, Jan
12
Schrader, Ulf
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Scherhorn, Gerhard
11
Nguyen, Ninh
10
Reisch, Lucia A.
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9
Conrad, Klaus
9
Fietkau, Hans-Joachim
9
Lobo, Antonio
9
Renwick, Douglas W. S.
9
Kessel, Hans
8
Khan, Mohammed Naved
8
Khare, Arpita
8
Mohd-Yusoff Yusliza
8
Paul, Justin
8
Bang Nguyen Viet
7
Bartling, Björn
7
Binder, Martin
7
Falk, Armin
7
Frey, Bruno S.
7
Kim, Woo Gon
7
Köppl, Angela
7
Manika, Danae
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Su, LuJun
7
Weber, Roberto A.
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Belz, Frank
6
Bilharz, Michael
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Boiral, Olivier
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Brand, Karl-Werner
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Bruhn, Manfred
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Carlsson, Frederik
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Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
3
The role of guilt in influencing sustainable pro-environmental behaviors among shoppers : differences in response by gender to messaging about England's plastic-bag levy
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011929130
Saved in:
4
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
5
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
6
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
7
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
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