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~person:"Muralidharan, Sidharth"
~subject:"China"
~subject:"Werbewirkung"
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China
Werbewirkung
Consumer behaviour
7
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Umweltbewusstsein
7
Green marketing
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environmental concern
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green advertising
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Muralidharan, Sidharth
Bartling, Björn
7
Weber, Roberto A.
7
Bang Nguyen Viet
5
Su, LuJun
4
Ho, Thong
3
Matthes, Jörg
3
Milfeld, Tyler
3
Pittman, Matthew
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Tang, Guiyao
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Xue, Fei
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Yao, Lan
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Alpízar R., Francisco
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Carlsson, Frederik
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Chen, Xiaohong
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Dermody, Janine
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Filimonau, Viachaslau
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Hanmer-Lloyd, Stuart
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Huang, Songshan
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Koenig-Lewis, Nicole
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Lee, Eun Mi
2
Paço, Arminda M. Finisterra do
2
Pearce, Joanna
2
Pham Khanh Nam
2
Reece, Bonnie B.
2
Reis, Rosa
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Ren, Shuang
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Rifon, Nora J.
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Schmuck, Desirée
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Segev, Sigal
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Shen, Jie
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Su, Chenting
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Swanson, Scott R.
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Tiamiyu, Mojisola F.
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Topcuoglu, Esra
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Tucker, Elizabeth M.
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Wang, Lei
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Wonneberger, Anke
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Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
3
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
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