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~person:"Muralidharan, Sidharth"
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Muralidharan, Sidharth
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of
green
advertising
cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
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