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~person:"Murphy, Jamie"
~subject:"Customer relationship management"
~subject:"Knowledge management"
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Customer relationship management
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Customer loyalty
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
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