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~person:"Murthi, B.P.S."
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Murthi, B.P.S.
Kalra, Ajay
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When Old Is Gold: The Role of Business Longevity in Risky Situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B.P.S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008171123
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