When Old Is Gold: The Role of Business Longevity in Risky Situations
Year of publication: |
2008
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Authors: | Desai, Preyas S. ; Kalra, Ajay ; Murthi, B.P.S. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 1, p. 95-107
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