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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Lam, Shun Y.
;
Shankar, Venkatesh
;
Erramilli, M.Krishna
; …
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
3
,
pp. 293-311
Persistent link: https://www.econbiz.de/10006150592
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