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~person:"Myers, Beth"
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Myers, Beth
Kwon, Wi-suk
23
Lennon, Sharron J.
13
Kwon, Wi-Suk
11
Chattaraman, Veena
6
Forsythe, Sandra
5
Gilbert, Juan E.
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Kwon, Wi‐Suk
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Ha, Young
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Noh, Mijeong
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Shim, Soo In
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Byun, Sang-Eun
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Chang, Jae Youn
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The journal of brand management : an international journal
2
International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
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A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth
;
Kwon, Wi-suk
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010351670
Saved in:
2
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
3
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Myers, Beth
;
Kwon, Wi-Suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2013
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10010062101
Saved in:
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