A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Year of publication: |
2013
|
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Authors: | Myers, Beth ; Kwon, Wi-suk |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 18.2013, 2, p. 73-89
|
Subject: | cause-brand alliance | brand attitude | Konsumentenverhalten | Consumer behaviour | Strategische Allianz | Strategic alliance | Markenführung | Brand management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1439 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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