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Mylonopoulus, Nikos
Theoharakis, Vasilis
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Vakratsas, Demetrios
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The SAGE handbook of digital marketing
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The technology acceptance model (TAM) : antecedents and consequences
Theoharakis, Vasilis
;
Mylonopoulus, Nikos
- In:
The SAGE handbook of digital marketing
,
(pp. 100-117)
.
2022
Persistent link: https://www.econbiz.de/10013367024
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