//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nadanyiova, Margareta"
~person:"Van den Poel, Dirk"
~subject:"Marketing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Teilmarkt"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Relationship marketing
Market segmentation
7
Marktsegmentierung
7
Beziehungsmarketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Target group
3
Zielgruppe
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
psychographic segmentation
2
Advertising effects
1
Bank
1
Brand
1
Brand loyalty
1
Cluster analysis
1
Clusteranalyse
1
Computer-assisted marketing
1
Customer value
1
Demand
1
Einzelhandel
1
Factor analysis
1
Financial services
1
Finanzdienstleistung
1
Hotel industry
1
Hotellerie
1
IT-gestütztes Marketing
1
Implicit contracts
1
Implizite Kontrakte
1
Internet marketing
1
Kundenwert
1
Markenartikel
1
Markentreue
1
Media usage
1
Mediennutzung
1
Nachfrage
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Arbeitspapier
3
Working Paper
3
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Language
All
English
5
Author
All
Nadanyiova, Margareta
Van den Poel, Dirk
Pepels, Werner
4
Albers, Sönke
3
Ammann, Paul
3
Bauer, Hans H.
3
Leboyer, Antoine
3
Malraison, Jean-Claude
3
Neslin, Scott A.
3
Perrey, Jesko
3
Raulerson, Peter
3
Barman, Panchanan
2
Baumgarth, Carsten
2
Benkenstein, Martin
2
Chawla, Deepak
2
Chen, Jing
2
Conze, Oliver
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Daniel, Ines
2
Ferrell, Odies C.
2
Freter, Hermann
2
Gajanova, Lubica
2
Huber, Frank
2
Kesting, Tobias
2
King, Brian
2
Kleiner, Tobias
2
Kohrmann, Oliver
2
Kopalle, Praveen K.
2
Krafft, Manfred
2
Medelnik, Norbert Georg
2
Müller, Christoph
2
Nagl, Anna
2
Nahr-Ettl, Christina
2
Nufer, Gerd
2
Piersma, Nanda
2
Podolny, Joel M.
2
Pohlkamp, André
2
Pride, William M.
2
Raddao, Nino
2
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
Central European business review : CEBR
1
Scientific Annals of Economics and Business
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
2
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
3
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->