Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Lubica Gajanova, Margareta Nadanyiova, Gheorghe Lazaroiu
| Year of publication: |
2020
|
|---|---|
| Authors: | Gajanova, Lubica ; Nadanyiova, Margareta ; Lazaroiu, Gheorghe |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 9.2020, 2, p. 1-18
|
| Subject: | customer behaviour | bank industry | psychographic segmentation | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Markenimage | Brand image | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295066