//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Naderer, Brigitte"
~person:"Sheth, Jagdish N."
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
87
Theorie
20
Theory
20
Werbewirkung
11
Marketing management
10
Marketingmanagement
10
Russell W. Belk
10
Marketing
9
Children
7
Kinder
7
Advertising
6
Product Placement
6
Product placement
6
Werbung
6
persuasion knowledge
6
Relationship marketing
5
Welt
5
World
5
Marktforschung
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Brand management
3
Climate
3
Culture
3
Decision
3
Entscheidung
3
Kaufentscheidung
3
Klima
3
Kultur
3
Markenführung
3
Markenimage
3
Market research
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Book / Working Paper
61
Article
26
Type of publication (narrower categories)
All
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
40
Sammelwerk
40
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatzsammlung
3
Reprint
3
Aufsatz im Buch
1
Book section
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
86
German
1
Author
All
Naderer, Brigitte
Sheth, Jagdish N.
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Huber, Frank
81
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Legends in consumer behavior
42
Legends in marketing
11
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Emerald Points
1
Emerald Points Ser.
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
more ...
less ...
Source
All
ECONIS (ZBW)
87
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
Serving the invisible poor : segmenting the market
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10012650598
Saved in:
7
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
8
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
9
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
10
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->