Serving the invisible poor : segmenting the market
Jaqueline Pels and Jagdish N. Sheth
| Year of publication: |
2021
|
|---|---|
| Authors: | Pels, Jaqueline ; Sheth, Jagdish N. |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 4, p. 270-281
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| Subject: | 4As | invisible poor | low income consumers | Poverty | social inclusion | Armut | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Soziale Integration | Social integration | Sozialpolitik | Social policy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1886386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650598