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~person:"Nagel, Christian Siegfried Anton"
~person:"Wolf, Kai Henning"
~subject:"Innovation"
~type_genre:"Thesis"
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Nagel, Christian Siegfried Anton
Wolf, Kai Henning
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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Marketing für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
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Wolf, Kai H.
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2008
Persistent link: https://www.econbiz.de/10003781987
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