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~person:"Napoli, Julie"
~person:"Oppewal, Harmen"
~subject:"Erfolgsfaktor"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
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