Industrial global brand leadership : a capabilities view
Michael Beverland; Julie Napoli; Adam Lindgreen
| Year of publication: |
2007
|
|---|---|
| Authors: | Beverland, Michael ; Napoli, Julie ; Lindgreen, Adam |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1082-1093
|
| Subject: | Markenführung | Brand management | Marktführer | Market leader | Erfolgsfaktor | Success factor | Neuseeland | New Zealand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555951