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~person:"Nath, Vishnu"
~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Marketing management"
~subject:"Umweltzeichen"
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Search: subject_exact:"Sustainable marketing"
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Eco-label
Environmental consciousness
Marketing management
Umweltzeichen
Consumer behaviour
4
Environmental management
4
Green marketing
4
Konsumentenverhalten
4
Sustainable product
4
Umweltbewusstsein
4
Umweltmanagement
4
Öko-Marketing
4
Öko-Produkt
4
environmental strategy
3
green marketing
3
India
2
Indien
2
Nachhaltige Entwicklung
2
Sustainable development
2
environmentalism
2
green consumerism
2
sustainability
2
Green consumerism
1
Marketingmanagement
1
Nachhaltigkeit
1
Sustainability
1
environmental certification
1
environmentally friendly products
1
green consumer behaviour
1
green products
1
green purchase intentions
1
integrated marketing communications
1
interpretive structural modeling
1
interpretive structural modelling
1
market competition
1
market growth
1
purchase decisions
1
segmentation of green consumers
1
socio-demographics
1
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Nath, Vishnu
Bang Nguyen Viet
7
Khare, Arpita
6
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Gautam, Aditya
4
Han, Heesup
4
Kumar, Prashant
4
Kupp, Martin
4
Lin, Jialing
4
Muralidharan, Sidharth
4
Sharma, Vinay
4
Carrete-Lucero, Lorena de la Paz
3
Delmas, Magali A.
3
Eidi, Fatemeh
3
Jeong, EunHa
3
Khan, Mohammed Naved
3
Leonidou, Constantinos N.
3
Matthes, Jörg
3
Milfeld, Tyler
3
Pittman, Matthew
3
Rahman, Imran
3
Shabbirhusain RV
3
Stafford, Marla Royne
3
Tiamiyu, Mojisola F.
3
Ur Rahman, Saleem
3
Adeola, Ogechi
2
Adisa, Isaiah
2
Ahmadzadeh, Mitra
2
Arroyo, Pilar
2
Aulōnitēs, Geōrgios I.
2
Bailey, Ainsworth Anthony
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Borah, Prasad Siba
2
Burchell, Kevin
2
Carrigan, Marylyn
2
Cho, Yoon-Na
2
Choudhury, Dibyendu
2
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Published in...
All
Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of innovation and sustainable development : IJISD
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
4
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1
Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
Saved in:
2
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
3
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
4
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
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