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Navin, John
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
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A Dynamic Analysis of the Diffusion of Television Advertising
Lin, Steven A.Y.
;
Butler, Michael
;
Navin, John
- In:
Rivista internazionale di scienze economiche e …
45
(
1998
)
1
,
pp. 87-98
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