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~person:"Nedungadi, Prakash"
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Nedungadi, Prakash
Muthukrishnan, A. V.
21
Wathieu, Luc
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Muthukrishnan, A.V.
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Chark, Robin
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Chattopadhyay, Amitava
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Muthukrishnan, A V
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Category structure, brand recall, and choice
Nedungadi, Prakash
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10006179554
Saved in:
2
Category structure, brand recall and choice
Nedungadi, Prakash
;
Chattopadhyay, Amitava
; …
-
2000
Persistent link: https://www.econbiz.de/10001635193
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