Category structure, brand recall and choice
by P. Nedungadi, A. Chattopadhyay and A. V. Muthukrishnan
| Year of publication: |
2000
|
|---|---|
| Authors: | Nedungadi, Prakash ; Chattopadhyay, Amitava ; Muthukrishnan, A. V. |
| Publisher: |
Fontainebleau |
| Extent: | 27 S |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau, ZDB-ID 1231885-1. - Vol. 2000,81 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internetausg.: http://ged.insead.fr/fichiersti/inseadwp2000/2000-81.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001635193