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~person:"Neundorfer, Lisa"
~person:"Raı̈es, Karine"
~subject:"Markenimage"
~subject:"Social Web"
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Neundorfer, Lisa
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Marketing : ZFP ; journal of research and management
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"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
Saved in:
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Qualitative Online-Marktforschung : Grundlagen, Methoden und Anwendungen
Theobald, Elke
;
Neundorfer, Lisa
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008652914
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