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Ngamsiriudom, Waros
Brandt, Sebastian
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Maennig, Wolfgang
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Wang, Stephen W.
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Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of Air Transport Management
42
(
2015
)
C
,
pp. 110-117
investigate the influences of celebrity
worship
on the original Theory of Planned Behavior's constructs, and purchase intention …
Persistent link: https://www.econbiz.de/10011190606
Saved in:
2
Hello Kitty livery is just a glimpse of Hello Kitty experiential package : the effects of celebrity-themed aircraft on purchase intention
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011306023
Saved in:
3
Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
42
(
2015
),
pp. 110-117
Persistent link: https://www.econbiz.de/10010481749
Saved in:
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