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~person:"Ngo, Liem Viet"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
13
Konsumentenverhalten
13
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand
5
Markenartikel
5
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Auslandsverlagerung
2
Business services
2
Customer satisfaction
2
Dienstleistung
2
Emotion
2
Kundenzufriedenheit
2
Offshoring
2
Services
2
Unternehmensdienstleistung
2
Advertising
1
Attribution emotions
1
Behavioural intention
1
Brand credibility
1
Brand evaluation
1
Brand experience
1
Brand-self connection
1
Brand-social connection
1
Charitable organization
1
Consumer pro-environmental values
1
Counterfeit luxury brands
1
Credibility
1
Crisis
1
Cultural similarity
1
Customer empathy
1
Customer resources
1
Customer-oriented behaviour
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13
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Ngo, Liem Viet
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Journal of retailing and consumer services
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Australasian marketing journal
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
How brand innovativeness generates positive word of mouth
Pham Hung Cuong
;
Nguyen-Le, Xuan-Doanh
;
Ngo, Liem Viet
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10014631536
Saved in:
3
How do crazy rich Asians perceive sustainable luxury? : investigating the determinants of consumers' willingness to pay a premium price
Lim Xin Jean
;
Hwa, Jacky Cheah Jun
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014372606
Saved in:
4
Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
Saved in:
5
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
6
Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis
Oanh Dinh Yen Nguyen
;
Lee, Jenny
;
Ngo, Liem Viet
;
Tran …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10013393658
Saved in:
7
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
8
Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
Saved in:
9
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
10
Service offshoring fit from consumers' perspective
Lu, Lu
;
Gregory, Gary
;
Ngo, Liem Viet
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10012253931
Saved in:
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